Seed Oil Free Alliance Media Center
WHO TO CONTACT
Connect With An Expert
If you are on a deadline, contact press@seedoilfreecertified.com to connect with a Seed Oil Free Alliance spokesperson or subject matter expert.
ABOUT US
The Seed Oil Free Alliance is a third-party certifying organization that offers the world’s first “Seed Oil Free Certified” Seal for qualifying consumer packaged goods (CPG), ready-to-eat foods, food service operations, and bottled cooking oil products. The “Seed Oil Free Certified” Seal guarantees consumers that the foods they choose have undergone independent laboratory testing to ensure the purity of added oils and refined fat ingredients.
Supporting the Seed Oil Free Alliance in its mission to advance and advocate the availability of seed oil-free food options through trust, transparency, and education is an advisory panel made up of leading public health and nutrition experts.
Trust
Consumers trust our third-party certification process because we’e in the business of ensuring that “Seed Oil Free” is a verifiable, factual claim. With our certification, rigorous testing, and ongoing assessments, we protect consumers and companies from ingredient adulteration.
Transparency
Transparency means more than just disclosing facts—it’s about making information accessible and understandable for all. The Seed Oil Free Alliance is committed to providing full visibility into our certification process and ingredient standards. We believe consumers deserve to know exactly what’s in their food and how it’s made.
Education
Education is at the core of the Seed Oil Free Alliance’s mission. We actively engage with consumers, food companies, and health professionals to foster a deeper understanding of the impact of oils and fats on public health. Through webinars, workshops, and collaborations with experts, we provide evidence-based insights that challenge conventional thinking and promote healthier alternatives.
LEADERSHIP
Jonathan Rubin
Chief Executive Officer, CO-FOUNDER
After discovering the benefits of eliminating seed oils from his diet, Jonathan was on a quest for healthy, delicious snacks. In the midst of reading nutrition facts panels, Jonathan had an epiphany that would result in the creation of the Seed Oil Free Alliance. Health-conscious consumers prefer tastier, better-for-you oils and fats, but there was a lack of education, transparency, and trust around seed oil-free options.
Before founding the Seed Oil Free Alliance, Jonathan was a financial analyst with a strong personal interest in health and wellness.
Americans who want to reduce or eliminate seed oils from their diet deserve full transparency around these ingredients. The aim of the new ‘Seed Oil Free Certified’ Seal is to help consumers identify foods made with healthy ingredients at the grocery store and when dining out. This sends a powerful message to the entire industry that consumers demand transparency and honesty when it comes to the quality and purity of their ingredients.
DR. ANDREW WEIL
research Advisor
Andrew Weil is a Harvard-trained medical doctor, author of peer-reviewed scientific papers and New York Times bestselling books, and founder of the True Food Kitchen restaurant group. He is known for his popular lectures and talk show appearances as well as training doctors and nurses at the Andrew Weil Center for Integrative Medicine at the University of Arizona, where he also holds the Lovell-Jones Endowed Chair in Integrative Medicine and is Clinical Professor of Medicine and Professor of Public Health. Dr. Weil is the co-author of the Seed Oil Free Standards and serves as mentor and expert advisor to the Seed Oil Free Alliance team.
The overconsumption of inflammatory omega-6 fats is a driver of chronic disease, and most Americans are still unaware of the health implications of how these oils affect their health. They have no place in diets that promote health and longevity.
COREY NELSON
Chief Innovations Officer
Corey Nelson is responsible for product development and policy at the Seed Oil Free Alliance. He oversees consumer education, strategic partnerships, and a range of operations including lab testing and certified product surveillance. He is also the co-author of the Seed Oil Free Standards with Dr. Andrew Weil.
Prior to co-founding the Seed Oil Free Alliance, Corey worked as a remote health coach and fitness trainer, advising thoughts of clients ranging from individuals with medical limitations to elite and professional athletes. He has also managed educational campaigns for dozens of health and wellness companies and written informative, science-based articles that have been viewed by millions of readers.
By advocating for transparency in labeling and providing evidence-based education, the Seed Oil Free Alliance empowers consumers to make informed choices, creating a strong incentive for food brands to align their products with consumer demand.
IMAGES AND INFORMATION
Seed Oil Free Alliance has a variety of visual assets (e.g. photos, videos, PSAs, banners, logos, etc.) available for media use upon request.
To make a request, contact us.
Please include information stating the desired assets, as well as basic information explaining the usage and potential exposure of the assets. Permission to access the desired assets will be granted on a case-by-case basis. If this is an urgent request (i.e material needed within 48 hours), please email us at press@seedoilfreecertified.com.
CONTACT INFORMATION