Why We’re Helping The Food Industry Switch To Healthier Oils & Fats

The average American consumes 201, 2-30%3 of daily calories from highly processed seed oils like soybean, corn, and canola oil. While they’re incredibly common ingredients today and difficult for consumers to avoid, this wasn’t always the case.

Highly processed seed oils are a relatively recent addition to the human diet, first appearing in the early 20th century when the industrial technology to profitably extract them emerged. Since then, consumption has steadily grown each decade.4

The reason for such high levels of consumption, plain and simple, is cost. No consumer is intentionally obtaining a quarter or more of their daily calories from soybean oil or other seed oils. No, these oils are ubiquitous in food because they’re cheap.

But there’s now a growing grassroots movement to reduce or eliminate seed oils in favor of healthier oils and fats.

The Seed Oil Free Alliance helps align the financial incentives of conscientious companies with the buying preferences of health-conscious consumers seeking to avoid seed oils. We provide fact-based consumer education and assist our brand partners with positioning, messaging, marketing support, and retail sales growth data.

Our Seed Oil Free Certified seal allows companies to showcase their commitment to public health, product quality, and ingredient integrity.

Making the switch from highly processed seed oils to better-for-you ingredients isn’t always an easy decision for companies, but it’s the right decision. We don’t shame companies for using seed oils — it’s never too late to learn and do better.